I thought last summer was the peak of the colored mascara trend, but much to my relief it seems to have staying power. Companies continue to roll out a new crop of mascaras that go beyond basic black.
- Chanel Inimitable Waterproof Mascara in Violet Touch and Orange Touch
- Armani Black Ecstasy Mascara in shades 3 and 4 (dying to see what colors these will be in person!)
- Ciate Lashlights
- Elizabeth Arden Lash Enhancing Mascara in Ocean Blue
- Milani Lash Art Colored Mascara from the Bella Blue collection
- Dior It-Lash Mascara in It-Pink
- Avon Super Shock Brights Mascara
- Givenchy Noir Couture Mascara in Violet Etonnant
Last year on a whim I picked up Chanel's aqua mascara from their summer collection (still kicking myself for not getting the bright yellow shade as well), and I also got the sparkly bronze mascara that they released for the holiday season. Having experimented with both I can safely say I'm now a convert of non-black mascaras. I think they're the easiest way to get some color on your face if you don't want to cover your entire lid with a crazy color or if you don't have time to carefully line your eyes. You just sweep on a coat or two and voila! Your face of the day (or night) is instantly fun but subtle. If you're still hesitant let this guide at Elle magazine help you determine what color will be most flattering and how to pair it with a coordinating shadow. But be sure to wear it for YOU, not because it's one makeup trend guys like (WTF, Allure?)
Will you be partaking in this trend or have you tried it out already?