Fenty Beauty, the brand founded by musician Rihanna in 2017, had possibly its most adventurous releases in 2022. In August that year the company launched a set of 6 packets containing a mystery substance produced by cheeky Brooklyn art collective MSCHF (which I hope to cover eventually), and in December, a $500 crystal-studded lipstick case to celebrate the brand’s 5th anniversary. While I’ve been using Fenty since its inception – the matte foundation, cheek stix, and lipsticks are excellent – it’s the limited-edition products with special packaging that go into the Makeup Museum. However, having skipped this year’s holiday lineup, a collab with video game-inspired animated series Arcane, today I’m looking back at 2022’s Navy collection. Illustrated by L.A.-based cartoonist Obi, the Navy set is a nod to the nickname for Rihanna’s fan base, which in turn comes from one of her song lyrics, 2009’s “G4L”: “We’re an army / Better yet, a navy / Better yet, crazy”

Before we delve into the set, let’s take a peek at the work of the artist behind it. First generation Nigerian-American Obi Arisukwu was born and raised in Houston, Texas. Strongly influenced by cartoons and superheroes, particularly the Teenage Mutant Ninja Turtles, he began drawing at the age of 3. He earned a Bachelor’s degree in Visual Design and went on to become the lead graphic designer for ConocoPhillips, doing illustration on the side. After 4 years in the corporate world, however, he had enough. “When I was working at ConocoPhillips, I loved it at first. Then slowly and slowly, it became the same mundane pattern of going to work, being in a cubicle, and never being able to express my creativity. My talents weren’t being utilized the way they should have been. For instance, I was the head graphic designer there, but I was doing PowerPoint presentations. After a while it was kind of, “What am I here for? This is not really what I want to do. I really want to get into cartoons.’”

Comic strip by Obi Aris

This was also a period of rapid growth for Instagram, where Obi would be inspired by other artists’ work as well as their ability to quickly cultivate large audiences. At the age of 30, he quit his job and moved back in with his parents to pursue illustration full-time. Obi acknowledges the first 6 months were difficult, as he had to learn to set up a business and earn clients, but ultimately his talent and perseverance paid off. “Living with my parents, they’re really great. They’ve always supported me and it’s like a really good Airbnb. It’s definitely tough because when you first quit and go on your own, you’re going to go through that period, that downfall, of where you’re not getting any business or no clientele because you’re still working on your service, still working on getting yourself out there. Then, for me, after like six months, I started getting a lot more projects. I really stopped doing graphic design work to focus more on illustrations. This is one of those things where you don’t give up.” Yay for supportive parents! (Side note: His mother’s only request was for Obi to buy her a Chanel bag after he had achieved success.)

Comic strip by Obi Aris

In December 2017 Obi posted a comic strip loosely based on his life as a millennial. This proved enormously popular – it was the most engagement he had ever received on his Instagram posts – and he began posting a new comic each Friday. “The comic strip parodies real life situations like dating, friendships, politics, etc. Even though I’m the main character in the strips, I’ve taken on the role as the ‘every man’ so that the comic strips is relatable to everyone who reads it. [The strips were just the everyday things that we go through [as] millennials…Whatever it is and kind of making it to where people can just resonate,” he explains.

Comic strip by Obi Aris

It’s a gentle humor that doesn’t stray into corny “dad joke” territory. I’m not too up to date on my comics and cartoons, but Obi’s work seems to be a breath of fresh air in an age of sarcastic, “edgy” or even offensive animated series (South Park, Family Guy) or the nonsensical (Aqua Teen Hunger Force and other Adult Swim programming). While I’m partial to the likes of Archer and Metalocalypse, I also appreciate Bob’s Burgers and Home Movies, or comics such as the Far Side. A light-hearted, softer type of humor is not a bad thing!

Obi continued with the comic but also drew Black pop cultural icons, athletes and other important figures. “There’s a lot of awesome things happening in the Black community, so I like to showcase that in my art,” he says. In 2018 Obi’s illustration of Childish Gambino from his “This Is America” video went viral, earning over 30,000 likes in 24 hours. Obi followed that up with another viral post featuring Will & Jaden Smith.

Illustration of Childish Gambino by Obi Aris

Illustration of Will and Jaden Smith by Obi Aris

While these viral pieces may have led to the collaboration with Fenty and other opportunities, it was Obi’s “every man” comic that landed him his own animated series on HBO. The news was announced in early 2021, but it’s unclear as to when the show will actually debut. It will have the same vibe as his comic – a show about day-to-day life as a Black millennial man. Obi expands on his vision for the show as it pertains to race: “This cartoon is not just about me, it’s about society as a whole. It’s just kind of through the lens of a Black person. But it’s definitely a cartoon that everybody can watch…My biggest thing that I want to do when it comes to bringing diversity, especially with my Obi cartoon, is that I want to show the world that we live in as Black people, that’s not all about us getting shot by the police…we’re more than just victims all the time. I want to have four Black main characters who literally are just living life trying to make it in this world…OBI is the daily experiences we all can relate to, it’s just from the Black perspective. We always see us getting shot. We see slavery and racial injustice all the time. Sometimes we [Black people] need to escape from that. We’re more than the racial shit that happens to us. We have other things going on too. This cartoon will have moments where it does address being Black, but it’ll still have the comedy element to it. We’re more than our racial injustices…This show is about all the day-to-day, societal issues that go through as Black people that other races can relate to as well and laugh at with us.” This is a really important point that I think sometimes gets lost, especially in conversations regarding racial justice. Black people are more than their trauma and while it’s critical to acknowledge racism and work towards dismantling it, highlighting everyday life is also essential. Indeed, Obi rarely explores instances of racism, but when he does, it’s still done with the same humor.

Comic strip by Obi Aris(images from obiaris.com)

Now, time for the makeup! The Navy set consists of a zipped canvas bag, a refillable lipstick in a limited edition blue case, a navy blue eyeliner and a cute little mirror. The lipstick shade is MVP, a classic red. (As I didn’t want to break the seal on the refill I don’t have pictures of it, but hopefully the stock photo will show you how pretty it is.)

Red lipstick and metallic tube

I spent a good hour searching for photos of Rihanna as she is shown on the set – one with her hair down, green patterned sunglasses perched on her forehead, and lots of jewelry – and the other depicting her with Bantu knots, a green fur coat, white tee and blue cargo pants. Then I watched Obi’s Instagram video about the set and realized that, being an artist, he used his imagination to create these images rather than blindly copying her actual outfits. As someone who does not have any sort of creative flair, it didn’t occur to me that this would be his process! Anyway, there are a few images of Rihanna that can be seen in the video.

Screen shot of Obi at work

Eight photos of Rihanna in various outfits
(Images from elle.com, essence.com, pinterest.com, fashioncow.com, essence.com, people.com, justjared.com)

The collection was generally well-received, and the retail price of $58 for the set was quite reasonable given that it was adorned with original artwork and the practicality of the items included. Everyone can use a makeup bag, mirror, navy eyeliner and red lipstick, no?

Canvas pouch, mirror, navy blue eyeliner and lipstick case featuring illustrations of Rihanna

However, some Instagrammers took issue with the depiction of Rihanna’s forehead. Between Fenty Beauty’s account and Obi’s, there were roughly 100 comments accusing Obi of making her forehead too large.

Screenshot of Instagram comments

Normally I don’t address meritless criticism such as this – I try to “ignore the haters” as they say – but the reason I’m bringing this up is because I am massively confused. I think her forehead appears totally normal-sized. And while marketing teams sometimes slip up and let mistakes happen, even major ones, I would think that if it really was out of proportion the set wouldn’t have been allowed to be sold and Obi would have had to go back to the drawing board, literally. Beauty brands, particularly celebrity lines, fiercely protect the images of their founders and must show their them in the best possible light at all times.

This is just one of many things I’d like to chat with the artist about! I would have emailed Obi for an interview as he seems incredibly down to earth and approachable, but the week between Christmas and New Year’s isn’t really the best time to reach out to people, so in the end I decided not to. I am still wondering how the collab came about, what the process was like working with the company, if he got to meet or interact with Rihanna at all, and why he chose the images he did as inspiration when creating the artwork for the set. I’d also like to hear what’s happening with his HBO show as I am eager to watch it, and, of course, if he ever purchased a Chanel bag for his mom.

What do you think of Obi’s work and the Navy collection? I really enjoyed it and hope to see more collabs with Black artists. As I’ve pointed out, the cosmetics industry is seriously lagging behind in this regard. I do have one regret, which is not entering Obi’s giveaway contest – he provided signed sets to 5 lucky winners. Obviously I’d love to have a set personally signed by the artist. 😊







Sources

Emerald Pellot, “Cartoonist Obi Arisukwu Is Bringing His Dream Animated Series to Life,” In the Know, March 16, 2021.

Niko Rose, “Obi Arisukwu on His Creative Journey, Project with HBO Max,” Blavity, September 30, 2021.

Sofiya Ballin, “Meet the Nigerian American Cartoonist Animating the Biggest moments in Black Popular Culture,” Okay Africa, November 8, 2018.

Check Out Obi Arisukwu’s Artwork,” Voyage Houston, July 11, 2018.

Obi Aris Interview, Mint Mag, February 14, 2020.

Joann Njeri, Interview with Obi Arisukwu x Naija Comm, March 19, 2023.

These last two links seemed to have disappeared from the internet, alas.

https://www.sheenmagazine.com/cartoonist-obi-arisukwu-talks-starting-over-success-and-finding-the-funny-in-between/ – Oct. 16, 2018

https://knoonline.com/the-cartoon-life/ – Sept. 16, 2018

Get ready for some cute overload this Easter! I'm pleased to finally highlight 5 bunny-themed collections, 3 of which were released in spring 2019 (when I was preoccupied with other things) one from 2018 and one from 2016. Interestingly, all 5 are from K-beauty brands.

First up is Colorgram's Miffy collaboration. Miffy is a character created in the '50s by Dutch illustrator Dick Bruna (1927-2017) and is quite well known outside the U.S. I have to admit I had never heard of her until Colorgram launched this collection. It was a pretty massive lineup – while it looks like I bought all of it, I think the Museum ended up with less than half of what was released.

Miffy x Colorgram, spring 2019

The character was inspired by bedtime stories Bruna told his son while on vacation in the summer of 1955. "Sitting on a rug near the shore, the family spotted a rabbit skipping around in the sand dunes. Bruna’s son Sierk, who had his own little woolen rabbit, was delighted, and Bruna was reminded of his own love of rabbits as a child. Later that evening, Bruna would tell Sierk a bedtime story featuring Nijntje, a shortening of the Dutch word konijntje, meaning ‘little rabbit’…This bunny became the inspiration for Miffy. Later, when Dick began sketching Miffy, he decided he would prefer to draw the bunny in a little dress, rather than a pair of trousers, and so Miffy became a little girl bunny." Coincidentally, Bruna was born in the year of the rabbit.

Miffy x Colorgram, spring 2019

Bruna wanted to follow in the footsteps of the modern artists of his time, particularly Matisse, Picasso and Léger, but turned to commercial illustration to pay the bills. Nevertheless, the influence of these artists is apparent in Miffy's design, which was unique compared to the illustrations founds in children's books then. "Bruna’s Miffy creation looked more like a flat cuddly toy, with a little bit of Léger and Matisse mixed in. The ears flopped to the side and the eyes were a little askew, not yet communicating so directly with the reader. Over the years, her head became more round, the general shape flatter, the ears sharper and more symmetrical, the eyes bigger and wider apart. Bruna’s clarity, use of primary colour and lack of perspective was a breath of fresh air among the busy, narrative-led children’s publishing that typified the 1950s. But his minimalism was also expansive: by a minute tilt of the head, a blink of the eye, or the relation of Miffy to a particular room or a landscape, he was able to capture much of the emotion of early childhood experiences: celebrating a birthday, visiting a playground, going to school, going to the seaside. Miffy’s eyes and mouth, Bruna explained, always required particular attention. 'With two dots and a little cross I have to make her happy, or just a little bit happy, a little bit cross or a little bit sad – and I do it over and over again.'"

Evolutiono of Miffy design
(image from thamesandhudson.com)

Miffy x Colorgram, spring 2019

Miffy x Colorgram, spring 2019

Miffy is nearly at Hello Kitty levels of merchandizing, which, again, why I was surprised I had never heard of her. Miffy's likeness is sold on everything from cookie cutters and baking dishes to chalkboards and book ends, and has appeared in a slew of non-makeup collaborations. And in addition to the Rijksmuseum's collection of over 100 original Miffy prints and several temporary exhibitions, the character has her own children's museum.

Miffy baking dish and book end(images from miffyshop.co.uk)

Miffy x LeSportsac(image from milled.com)

I am so sad I missed the Miffy Chinti and Parker collection! I stumbled across this brand a few years ago while hunting for a mermaid sweater and fell in love. Currently I'm waiting for the Care Bears lineup to go on sale.

Miffy x Chinti and Parker, 2016(image from drilicensing.com)

Next up is Lilybyred's and IPKN's Esther Bunny collections. Esther Bunny was created by Korean American artist Esther Kim. Kim has a lifelong love of drawing and originally started in fashion illustration, but kept including bunnies in her drawings. Eventually she decided she wanted to focus more on them. The bunny character is Kim's alter-ego of sorts, expressing the feelings of isolation and foreignness that resulted from growing up in several different countries. "I wasn’t conscious of it when I was drawing it, but the bunny really represents me as a person. My parents took me [from LA] to Japan when I was a teenager, so I’m just really used to living in other people’s cultures and always being self aware and sensitive about that…I had so many cultures: Korean, American, Japanese. In any one situation I could react many different ways. It stressed me out. I was like, ‘Should I be American right now? Or Korean? Or Japanese?’ That’s why my bunny is so aware of other people." The big ears and sideways glances show Kim's introverted, sensitive and highly observant nature. "I think I can be very outgoing but I also have a very quiet reserved side that I think my bunnies capture. They are always looking sideways and their mouths are not really open or moving. They are quietly watching the situation, peeking. In some sense a big part of my identity is being an outsider or foreigner always a bit different so I’m watching the situation. It’s hard for me to have a strong opinion sometimes because I can imagine the situation from many perspectives so I take a long time to process my thoughts."

Lilybyred and IPKN x Esther Bunny

Esther Bunny seems like a cheerful little rabbit at first glance, but a closer look reveals how she captures the artist's own struggles. "Esther bunny looks cute on the surface, but underneath that, I think there’s a lot of sadness and loneliness that I’ve experienced in my life. I have a parent who has been very sick for over 10 years. I worked on my own trying to be an artist for over 10 years. I didn’t have any help. My bunny looks very soft on the outside but she’s been through a lot," says Kim.

Lilybyred and IPKN x Esther Bunny

Still, Kim concludes that the creation of Esther Bunny was therapeutic for her and led to a new audience. "I'm so happy that I came upon Esther Bunny. A lot of people identify with it. I’m really happy that I’ve made this character that can be so universal… I'm very grateful to my art; it's taken me so long to make it my career, but it’s given me a place in this world."

Lilybyred and IPKN x Esther Bunny

Like the Miffy collaboration, both the Lilybyred and IPKN collections were huge.

Lilybyred x Esther Bunny, spring 2019

IPKN x Esther Bunny blush

I am really kicking myself for not getting more of the IPKN lineup. I wasn't aware when it launched and ended up with just one palette that was still available several years after the initial release.

IPKN x Esther Bunny

IPKN x Esther Bunny

Especially this additional summer collection – she looks so adorable in her little pool float and bikini!

IPKN x Esther Bunny

Esther Bunny has become a brand in her own right with many successful collaborations under her belt.

Esther Bunny tumblers and clothing

Esther Bunny wafer sticks and curling iron
(image from estherlovesyou.net)

This next collection by Innis Free was released in spring 2019 to celebrate the 13th anniversary of their No Sebum Mineral Powder. The company partnered with Korean illustrator Gyung-seon Gu, who created 13 cushion compact designs featuring her rabbit character, Benny. Like Esther Bunny, Benny is a sort of alter ego for the artist, but in a different way. A fever caused Gu to become deaf at the age of 2. She continued to draw throughout her childhood and was eventually inspired to draw a bunny with long, pointy ears so that it could hear on her behalf. In 2007 Benny was officially born. As one article explains: "[Gu] looked for a spokesperson who would carefully listen to every sound in the world. From the animal encyclopedia, she learned that one of the animals with the best hearing ability is the rabbit. On the spot, she chose the rabbit as her character without a hint of hesitation. This marks the birth of Benny and of her career an illustrator, as she illustrates Benny as a very own representation of herself." Benny is also meant to be a symbol of comfort and encouragement in the face of adversity. The 13 designs are titled Follow Your Dreams, No Pain No Gain, Do What You Love, Ace Your Grades, Best Friends Forever, Seize the Day, Crazy Rich Bunny, Upward Facing Bunny, YOLO, Cheering For You, Way To Go, There For You, and LOVE, Bunny (you can guess which are which).

Innis Free x Benny, spring 2019(image from shopee.vn)

I regret only buying 3.

Innis Free x Benny

While Benny may not have been in as many collaborations as Miffy and Esther Bunny, they're a popular emoticon in the Korean messaging app Kakao Talk. Gu also had a solo exhibition in 2017 featuring over 120 original illustrations of Benny, which were later published as books, as well as a fragrance. In 2013, Gu was again struck with bad health news. This time she was diagnosed with a rare retinal disease that causes a gradual loss of vision, and the possibility of total blindness at any given time. But Gu refused to worry about her condition, choosing instead to celebrate the sensory abilities she has retained. "[Gu] set her sights on what she still has, not on what she may lose. With her olfactory sense intact, she embarked on assigning a signature aroma to her Benny."

Finally, there's The Saem's Over Action Little Rabbit collection. Like Benny, Over Action Little Rabbit quickly became a popular character on Kakao Talk as well as LINE. I'm not sure if there was a specific artist behind Little Rabbit, but apparently the "over action" refers to the character's exaggerated reactions to, well, everything.

The Saem x Over Action Little Rabbit

The Saem x Over Action Little Rabbit

This was another huge collection, with two smaller Valentine's Day and summer launches.

The Saem x Over Action Little Rabbit

The Saem x Over Action Little Rabbit

The Saem x Over Action Little Rabbit

The Saem x Over Action Little Rabbit

While Over Action Little Rabbit has garnered several other collaborations and a pop-up cafe in Japan, the character's popularity seems to have peaked in 2018.

Overall, I'm kind of in awe of how many bunny characters there are and pleased that K-beauty brands seized the opportunity to put them on their packaging. I'm suffering from collab fatigue at the moment – several American companies have been recycling the same old licensed characters/brands ad nauseum – so looking back at previously released ones that haven't appeared on the packaging of at least 4 different makeup brands was refreshing. Plus, it was great to learn about cultural touchstones outside of the U.S. such as Miffy and Kakao Talk stamps. Speaking of which, stay tuned for makeup collabs featuring Kakao Friends, LINE Friends and BT21. 😉

What do you think? Which little bunny is your favorite? As precious as these are, I would love to see a Velveteen Rabbit themed collection. (Incidentally, the book just turned 100!)