After the frenzy of the initial Hello Kitty release died down a bit, MAC released two new items as an extension of the Hello Kitty line: Dazzleglass lipglosses with a dangling Hello Kitty Swarovski-crystal studded charm, and a compact also patterned in Swarovski crystals.
(photos from maccosmetics.com)
For $90 I'm inclined to buy a plain MAC compact and glue on the crystals myself! I did find it interesting that in addition to the regular Hello Kitty line MAC felt the need to release these items. "The ultra-luxe way to be pampered and playful! Announcing our
limited-edition, glittering Swarovski crystal compacts, the collection
privé of Kitty Kouture world. The ultimate in exclusivity, a
sophisticated client's social status is all but assured!" says the website. It seems MAC wanted to introduce a bit of high-end luxury a la Armani into the packaging, knowing that Hello Kitty collectors and a few MAC addicts would buy these items without batting an eye at the price. MAC is considered "mid-end" rather than a luxury brand like Chantecaille or Serge Lutens (hello, $75 lipsticks!) so I think Hello Kitty was a good way for them to introduce a more high-end appeal into their line.