I spotted this in the Saks fall catalogue and was immediately intrigued by the elegant silver packaging. Here's the description from the Bergdorf site: "In celebration of its 75th anniversary, Lancome is introducing French Touch Mini Rouge Lipstick, a limited edition collector's item that harks to Lancome's glamorous past. In a nod to Lancome's founder Armand Petitjean's vision of jewel-like lipstick holders, French Touch is encased in a mini silver package etched with a pattern reminiscent of the Eiffel Tower. The original inspiration was a similarly etched lipstick from the Versailles collection of 1949, originally created in Lancome's jewelry workshop." I managed to track down a picture of the original lipstick (right). 
I think the new one is more Eiffel-looking, with the pattern stretching ever more vertically – I like that it's not literally in the shape of the tower. Yes, $40 is steep for a lipstick, but the packaging truly is a stunning piece of modern design. Might need to get this to add to the French-themed exhibition I'm thinking of doing. 😉
(images from bergdorfgoodman.com and prodimargues.com)