Established 2008

It’s a man, baby! Prescriptives Well-Suited collection

Prescriptives just debuted their menswear-inspired fall lineup.  The Curator, sadly, is disappointed.  It's a great idea but poorly executed.  With all the cool patterns they could have done on the packaging, they chose to go with a rather bland design which I'm assuming is supposed to be reminiscent of the strand of pearls pictured in the ad.  Why not a herringbone pattern on the powder?  Or maybe use tweed?  (I'm remembering Stila's tweed-covered palettes from a few seasons back.)  At the very least they could have incorporated a pinstripe on the packaging or actual makeup rather than just in the ad.   I was hoping that the Rose blushes from this past spring would lead to more interesting designs, but unfortunately Prescriptives isn't quite up to the challenge just yet.

Prescriptives-well-suited
(photo from splendidcity.com)
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