I have to admit that Estee Lauder doesn't normally grab me (starfish bronzer aside), but this piece from their fall collection piqued my interest. According to this video, Creative Director Tom Pecheux wanted to create something "modern" and "urban", to reflect the "many faces of the city". Additionally, in an interview Pecheux says this about the overall concept: "I was inspired by modern architecture, modern buildings and all the phenomenal reflections you see on glass buildings that show the skyline. Whether it’s a blue sky, a snowstorm or a beautiful sunrise or sunset, it’s never the same skyline colors you normally see because of the unique way the light is reflected off the glass. With Modern Mercury, you can be wearing the same colors, but you will never end up with the exact same look." This theme is definitely present in the Illuminating Powder Gelee in that you can create a lot of different looks with it, since it can be used as a highlighter or eye shadow, but I'm not really seeing it so much in the actual design. I guess the wavy pattern is reminiscent of ligh reflecting off of buildings, but it looks more like a weird op-art painting to me.
(image from esteelauder.com)
Thus, I'm still on the fence as to whether the design is interesting enough to be in the Museum's collection. What do you think?
