“I’m Your Venus: The Reception of Antiquity in Modern Cosmetic Advertising and Marketing”, a conference hosted by Drs. Laurence Totelin and Jane Draycott, aims at better understanding the centrality of antiquity in the construction of modern standards of hygiene and beauty, as well as examining and critiquing the image of antiquity that emerges from the modern material. The conference seeks to explain the prominence of certain ancient figures, be they divine or human, in the modern cosmetic industry, and how these ancient figures are used to promote certain standards, such as whiteness or exoticism, thinness, femininity and masculinity, and youth. The Makeup Museum’s exhibition is intended as a supplement to the conference that explores the same themes on a more granular level, as the Museum’s collection focuses exclusively on makeup. The exhibition will examine how makeup artifacts such compacts, powder boxes, lipsticks and their advertising reference antiquity and reflect modern perceptions of both the ancient world and beauty ideals …
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