This week's links.
– The Makeup Museum wasn't the only one celebrating a fifth birthday this week. Lash growth serum Latisse turned five as well. I love this stuff – my lashes are truly magnificent now. Worth every penny!
– Beauty sample boxes (which fall under a new business category dubbed "discovery commerce") continue to be a booming trend. Case in point: Birchbox, which started out with a test market of 200 women in September 2010, now has over 400,000 subscribers. The problem for those of us who still haven't caved to a sample service is that there are tons on the market – I love samples and am ready to jump on the bandwagon, but there are so many options now I don't know which one I'd like best.
– Some exciting news about Cargo via WWD (although the link seems to have been deleted) – the brand is relaunching and "will update its look with vacation-inspired packaging by illustrator Bernadette Pascua". Can't wait to see!
– The latest nail art trend isn't even on the nail but rather the cuticle. Yes, cuticle tattoos are a thing now.
– Watch the daughter of Stila founder Jeanine Lobell, Esme, dabble in a bit of makeup herself.
The random:
– My Vintage Vogue brought this awesome fashion museum to my attention, which just opened a permanent exhibition space in Cambridge, Ontario. Between this and the Bata Shoe Museum in Toronto, I must get myself up to our neighbors to the north ASAP.
– I've been wanting a pair of Converse for ages – am I bold enough to get these Uglydoll-printed ones? As much as I love Uglydolls, the answer is no.
– In '90s nostalgia, Splitsider talks about the making of HBO sketch comedy Mr. Show, while Rolling Stone updates us on the whereabouts of 1994's biggest pop acts (in case you're wondering, yes, I do remember every single on their list.)
What were you up to this week? And don't forget to enter the Makeup Museum's giveaway!!