"The diva has arrived.
Amid silence and darkness,
with a single gesture
her radiance breaks the ice.
Suddenly the stage lightens,
the diva reappears.
The same woman, yet totally different.
Her face is transformed as spotlights shine her from different angles;
coquettish; sweet; sensual; even evil.
She transports the audience to a different time and place…
Novadiva, the modern diva.
The 2011 A/W mode makeup collection reveals the novadiva inside, capturing the light and shadow of every stage for the many roles all women play. Choose your face. Choose your role. The world is your stage."
I like the ideas of acting out different identities through makeup and how different makeup looks can capture the mood of the wearer – seems to be a popular theme this fall (see Tom Pecheaux's Modern Mercury for Estee Lauder), but I'm sort of lost by the use of lace for the Prima palette.
(image from Shu's Facebook page)
Apparently it's a "glossy and modern black custom palette decorated with a delicate pattern of lace – classical and eternal symbol and femininity." Yes, very feminine, but not really in keeping with the idea of choosing your look or even divas in general. Still, it's pretty and only $15 (I hadn't realized it's sold empty – I thought it came already filled and thus, a lot more expensive) so I will probably pick it up soon, especially as it does fit within the theme for a special exhibition I'm putting together. 😉