Established 2008

Indian Summer: Stila’s not-so-inspired summer collection

There have been a couple of makeup brands doing India-themed collections, including Lancome's fall 2008 lineup and the more recent Givenchy spring/summer collection. Stila has hopped on the bandwagon for their summer offerings.  Unfortunately, I'm finding the packaging to be pretty mediocre. 

Stila charmed
(photo from stilacosmetics.com)

The gold and little jewel details do bring to mind Indian-style dress and makeup, but it doesn't express Stila as a brand.  It would have worked much better on other brands – say, Sephora or Laura Mercier.  Without a Stila girl or some other interesting detail, the packaging becomes very generic and not very Stila-esque.  Perhaps the company's designers could take a quick online gander at this new exhibition at the British Museum for some inspiration and re-release the collection with better packaging.  ;)

Leave a Reply

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

© 2008-2024 Makeup Museum | All Rights Reserved | Privacy Policy | Design by Pixel