Established 2008

Going against the grain: Smashbox’s Mother Earth palette

Smashbox me In honor of Earth Day today I'm looking at Smashbox's new Mother Earth palette.  It rivals Cargo's PlantLove line in that it features both organic products (4 eye shadows and a blush) and packaging made from sustainable materials.  And for every palette purchased a tree will be planted by Trees for the Future, which is also a strategy adopted by Cargo. 
As our planet gets more polluted and global warming increases, let's hope more companies come out with more environmentally-friendly packaging and products.  It's becoming more common now, but it's still not totally mainstream.  I'd love to walk into Sephora and have each and every product be organic and come in recyclable/compostable packaging that also didn't harm the environment during production.  Hopefully this will be a reality in a few years.  In any case, Happy Earth Day! 

(photo from sephora.com)

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