In keeping with this week's posts on Stila's Barbie collection, today's installment of Friday Fun will focus on MAC's collection devoted to this doll. Released in the spring of 2007, the Barbie collection generated a huge amount of buzz rivaling this year's Hello Kitty collection.
In addition to the color collection, there was also a limited-edition MAC Barbie doll:
And a t-shirt, which I think is my favorite part of the collection (shown below with Malibu Barbie and Fashion Pack lip glosses):
PR for both companies saw the combination of MAC and Barbie as a natural pairing. According to Richard Dickson, Senior Vice President at Mattel, "Many women's first experiences with fashion and beauty were playing
with Barbie. Today this fantasy continues with Barbie Loves MAC, a
color collection that allows women to rediscover their inner girl." Added James Gager, Senior VP at MAC, "MAC and Barbie have always been at the forefront of style and beauty,
and by combining our creative expertise, we have created a collection
that is uniquely fresh with inspired colors that are bold, modern and
glamorous."
Overall I liked this collection but didn't think it was as inventive as Stila's. While colors and names were well-suited to Barbie, the packaging could have used something a bit more interesting than the ponytail Barbie silhouette.