Oh, Benefit. You're at it again with a cleverly-named palette with a hilarious retro image. Say hello to the Perk-Up Artist, a kit for concealing and brightening that will refresh a tired-looking face.
It was the video that really cracked me up though. In just under a minute, Benefit manages to poke light-hearted fun of the slightly sleazy pick-up artist stereotype, the cheesier aspects of the '70s, AND tell you how the palette works.
I don't think Benefit has had anything this funny since the Weather Girl palette, which for some reason beyond my comprehension I do not own.
Anyway, have any of you picked up (har har) the Perk-Up Artist palette?
I've decided that a couple days a week posts will have a certain theme. This blog could use just a tiny bit of structure! Therefore, Fridays will be devoted to retro/kitschy/just plain fun packaging. Mondays will feature makeup by the big fashion houses (Chanel, Dior, YSL, etc). The rest of the time I'll have a more freeform approach.
For the first installment of Friday Fun, I'm looking at some fall items from a few seasons ago: Benefit's Roadside Attractions palettes. Released in the fall of 2005, these kits feature either eye shadow or lip gloss and have retro images for the outer packaging, complete with cheeky phrases like "Exes Make Great Speed Bumps". The interior cleverly features a mirror in the shape of a rear-view car mirror.
(photo from benefitcosmetics.com)
These palettes definitely stay true to Benefit's mantra: "Who says makeup has to be serious to be good?" Indeed, the concept of a road trip and visiting places ("roadside attractions") along the way is fun, and the idea was perfectly executed in these palettes.
