Established 2008

A boudoir in the drugstore: Nivea and Chantal Thomass

Looks like Nivea, a leading drugstore skin care line, has partnered with lingerie designer Chantal Thomass to create a limited edition "Boudoir" makeup line.  The collection debuts this month and alas, is only available in Europe.  I think it's an odd choice for Nivea, given that they've never done anything glamourous/sexy in packaging or the products themselves, but it's good to see them branching out.  The collection features 8 lipsticks, 6 shadows and 2 blushes.  According to the Chantal Thomass site, the designer "chooses glamourous printings elegantly styled on the packaging…to choose the tint of the blue of the packaging, the creator was inspired by a small pantie, a silky one of course."

Chantal_thomass_nivea

The blush appears to have a corset design on it.  Not terribly interesting as we've seen this motif in Benefit's Thrrrob blush, but I'm guessing an image of a lacy bra or undies would have been too risque.  Some of the eye shadows have little bows embossed into the powder, and others have a key (with the keyhole on the outer package shown above.)  Still, I think they could have had slightly more inspired packaging – the bow was a great idea, but how about a just an abstract lacy pattern?  Or maybe a patterned stocking?  Ah well.  I'm happy Nivea took a chance and strayed from its "safe" products to create a sexy makeup line.  Hopefully there will be more partnerships in the future!
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